Allstate – 50th Anniversary promotion

In 2007, Allstate Financial was celebrating the 50th anniversary of its life insurance product offerings. To make the most of this auspicious milestone, the company wanted to thank and reward their agents with a special sales promotion. Ervin & Smith was asked to create a multi-faceted campaign to inform and motivate Allstate agents.

The campaign included printed promotional materials, a video, a formal invitation, a micro site, an e-blast campaign and an attractive 3-D mailer that delivered a unique gift.