Allstate agent campaign

In May 2008, Allstate launched the TotalAccumulator VUL, a new product that combined two of its variable universal life products into one. The goals of the campaign launch were to increase VUL sales and educate agents who were hesitant to sell VUL products because of their poor reputation. Allstate hired Ervin & Smith to assist with research, strategy and creative execution of the product launch to the agent audience. The campaign included a teaser mailing, launch kit, e-mails and sales training materials.