Camp Bow Wow acquisition campaign

Camp Bow Wow, a premier doggy day camp provider, asked Ervin & Smith to develop a marketing strategy and plan that would help them increase revenue and overall awareness. After conducting focus groups and female-only chat sessions, we developed a targeted direct-mail, radio and e-mail marketing campaign that saw an immediate boost in awareness and camper reservations. Plus, the execution of building and in-store signage helped reinforce the brand image and campaign message.