strategy

market & brand assessment

  • Market analysis
  • Image & awareness studies
  • Online/offline benefits hierarchy testing

market segmentation

  • Segmentation analysis
  • Media consumption analysis
  • Purchasing preferences
  • Geodemographic clustering
  • Gender messaging & benefits segmentation

branding

  • Brand strategy
  • Positioning & refinement
  • Brand standards
  • Identity systems
  • Idea/concept testing
  • Product bundling optimization
  • Name generation & testing

marketing & communications plans

  • New media strategy