TD Ameritrade
complex options campaign

After developing capabilities for active traders to trade complex options online, TD Ameritrade wanted to promote this feature to the right audience. Because complex option traders are a niche group, Ervin & Smith developed a concept that only complex option traders would understand. The “butterfly spread” is a complex options strategy. Showing this idea in the form of a Rorschach blot created a clever visual that appealed to the desired audience.