TD Ameritrade & Suze Orman,
Save Yourself^® program

In 2006, Ervin & Smith began work for TD Ameritrade to help deepen the financial relationship between women and money. Out of that initiative came the Save Yourself program in conjunction with financial expert Suze Orman.

Ervin & Smith’s research work for the program included several female-designed chat sessions, which helped to frame messaging and future marketing initiatives. The agency was involved in all areas of marketing and communications, including multiple versions of the saveyourself.com website, e-mail campaigns, print collateral and event marketing. In January 2009, Ervin & Smith worked with TD Ameritrade and Harpo Studios to create the financial sponsorship and programming portion of Oprah’s “Best Life Series.”