Valvoline Instant Oil Change
postcard reminder

When Valvoline Instant Oil Change decided to use a postcard campaign to encourage lapsed customers to bring their cars in for overdue service and to reach out to former customers who may have been going elsewhere, they hired Ervin & Smith to create effective pieces.

Capitalizing on Valvoline’s bold brand colors, our team created messages that spoke in the “voice” of the recipient’s vehicle, using personalization to create the sense of an urgent need to return to Valvoline.